Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG)
Vol 6, No 3 (2019): NOVEMBER

Peran Lingkungan Persaingan di Perusahaan Freight Forwarder

Arum Anggorowati (Institut Transportasi dan Logistik Trisakti)
Sarinah Sihombing (Institut Transportasi dan Logistik Trisakti)
Nofrisel Nofrisel (Institut Transportasi dan Logistik Trisakti)

Article Info

Publish Date
23 Dec 2019

Abstract

The purpose of the paper is to find out the effect of the sea freight forwarding companies to the marketing performance by moderating the role of the competitive environment in the freight forwarder’s companies. The paper used survey method by giving questionnaire to 86 samples taken randomly. The analysis method used MRA (moderated regression analysis). The results of the paper show that there is positive and significant direct effect of the sea freight forwarding to the marketing performance by moderating the competitive environment however, there is also the negative effect

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Journal Info
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG)
Website

Abbrev

jmtranslog

Publisher

Institut Transportasi dan Logistik Trisakti

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Description

The Journal of Transportation and Logistics Management is published by Trisakti Institute of Transportation and Logictics as a scientific responsibility and the embodiment of “Tri Dharma” of higher education. This journal publishes scientific articles in transportation management and logistics. ...