Jurnal Bisnisman : Riset Bisnis dan Manajemen
Vol 1 No 2 (2019): Jurnal Bisnisman : Riset Bisnis dan Manajemen

Penerapan AISAS Dan Guerilla Strategy Terhadap Keberhasilan E-commerce Pertanian

Akbar, Bintang Mukhammad Burhanudin (Unknown)

Article Info

Publish Date
03 Jan 2020


The development of technology, which is increasingly fast, provides distortion to many sectors of the business. At present, all areas inevitably use technology as part of business acceleration. Agricultural e-commerce is one of the firms that is currently developing and trying to be an alternative in providing agricultural product needs. The approach used in the study is AISAS and partial least square. The results of the survey that companies need to improve sharing behavior and apply the effects of guerilla marketing better.

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Journal Info





Decision Sciences, Operations Research & Management Economics, Econometrics & Finance


Jurnal Bisnis dan Manajemen (BISNISMAN) ini diterbitkan oleh Program Studi Manajemen Universitas Nusa Putra, sebagai jurnal yang terbit setiap empat bulanan yang fokus menyajikan tulisan-tulisan tentang bisnis, manajemen dan kewirausahaan. Jurnal ini berisi artikel-artikel penelitian atau ...