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All Journal JASF (Journal of Accounting and Strategic Finance) Jurnal Bisnisman : Riset Bisnis dan Manajemen
Akbar, Bintang Mukhammad Burhanudin
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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The Analysis of Intention and Use of Financial Technology Rahardjo, Budi; Akbar, Bintang Mukhammad Burhanudin; Novitaningtyas, Ivo
Journal of Accounting and Strategic Finance Vol 3 No 1 (2020): JASF (Journal of Accounting and Strategic Finance)
Publisher : UNIVERSITAS PEMBANGUNAN NASIONAL VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v3i1.70

Abstract

The rapid development of technologies affects the financial technology sector, especially e-money in Indonesia. This research aims to analyze the determinant from intention and use behavior of financial technology (e-money) using UTAUT2 as the model. This research took place in Jabodetabek, with a total sample of 300 people as the respondents. The purposive sampling method is used as the sampling method in this study. The scale which is used in this study is the Likert scale with a range of 1-5. Data were analyzed using descriptive and Structural Equation Modeling (SEM). The results show that performance expectations, effort expectancy, social influence, facilitation conditions, and habits are factors that influence the intention and use of e-money. On the other hand, hedonic motivation and price value do not affect behavioral intention. It indicates that using financial technology is a must and not depend on user motivation or the price of the technology. These results provide implications about several factors as the determinant of e-money for stakeholders to develop the strategy for e-money based on the most influential factor that affects consumers as users. While developing e-money technology, the developer should take into account factors such as performance expectations, effort expectancy, social influence, facilitation conditions, and habits.
Penerapan AISAS Dan Guerilla Strategy Terhadap Keberhasilan E-commerce Pertanian Akbar, Bintang Mukhammad Burhanudin
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 1 No 2 (2019): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

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Abstract

The development of technology, which is increasingly fast, provides distortion to many sectors of the business. At present, all areas inevitably use technology as part of business acceleration. Agricultural e-commerce is one of the firms that is currently developing and trying to be an alternative in providing agricultural product needs. The approach used in the study is AISAS and partial least square. The results of the survey that companies need to improve sharing behavior and apply the effects of guerilla marketing better.
Co-Authors Budi Rahardjo Novitaningtyas, Ivo