VISION
Vol 16, No 1 (2020)

SPEECH FUNCTION OF BEAUTY INFLUENCER HANUM MEGA’S PROMOTIONAL CAPTION IN INSTAGRAM

Emeliya Sukma Dara Damanik (Universitas Islam Negeri Sumatera Utara Medan)
Rora Rizki Wandini (Universitas Islam Negeri Sumatera Utara Medan)

Article Info

Publish Date
23 Jun 2020

Abstract

This study aims to discover category of speech function used by a beauty influencer “Hanum Mega’s Promotional Caption in Instagram.  This study refers to Halliday’s Approach as the framework to explain category of speech function coded in instagram caption. This study uses qualitative method. The result shows that Hanum Mega as a beauty influencer dominantly used statement to promote the product.  In small number, Hanum mega also used command and offer in promotional caption. Statement as the dominant type of speech function coded in Hanum Mega’s promotional caption, it also shows that she uses descriptive features to attract her followers buy the products.

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Journal Info
VISION
Website

Abbrev

vision

Publisher

Universitas Islam Negeri Sumatera Utara

Subject

Education Languange, Linguistic, Communication & Media Social Sciences

Description

VISION is focused on research on English language education, English literature, and English Linguistics, within sub categories: English Language Teaching and Learning, English Language Curriculum Practice dan Development, Implementation of Technologies in English, Language Teaching and Learning, ...