Jurnal Mantik
Vol. 4 No. 4 (2021): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)

Integrating The Credit Lending Strategies of Multi-Purpose Cooperatives (a Case Study at KSU Dauh Ayu in Denpasar)

I Made Gita Rivaldo (Universitas Pendidikan Nasional)
Ni Putu Nina Eka Lestari (Universitas Pendidikan Nasional)
Gede Sri Darma (Universitas Pendidikan Nasional)
A.A.N. Eddy Supriyadinata Gorda (Universitas Pendidikan Nasional)

Article Info

Publish Date
01 Jan 2021

Abstract

This study aims to explore credit distribution strategies in Multipurpose Cooperatives. The research was conducted at Dauh Ayu Multipurpose Cooperative, which is one of the top performing cooperatives in Denpasar City. This study uses primary data sources with qualitative data types with data collection techniques through observation, interviews, and documentation studies with the chairman, employees and members of the Dauh Ayu Multipurpose Cooperative Denpasar. The results of this study are to increase credit distribution at the Dauh Ayu Multipurpose Cooperative, apart from implementing the 4P marketing mix (Product, Price, Promotion, Place) it also implements optimal service. The need for innovation and strategy in delivering information that is clear and easy to understand in delivering products owned by the Dauh Ayu Multipurpose Cooperative.

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Journal Info
Jurnal Mantik
Website

Abbrev

mantik

Publisher

Institute Of Computer Science

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public ...