Jurnal Mantik
Vol. 5 No. 1 (2021): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)

Determining Customer Satisfaction on Telkomsel Card User in Belopa City, Luwu Regency

Ansri Jayanti (Sekolah Tinggi Ilmu Ekonomi Makassar Maju)
Tasrim Tasrim (Sekolah Tinggi Ilmu Ekonomi Makassar Maju)
Nina Fapari Arif (Universitas Fajar)

Article Info

Publish Date
01 May 2021

Abstract

Consumer satisfaction is an individual condition who feels the product's performance. Experience arising from using the product as part of consumer expectations. This expectation will lead to a feeling of hopelessness or dissatisfaction with product performance. This study uses expectation disconfirmation theory as a basis for thinking about customer satisfaction. The population in this study were all Telkomsel users in Belopa City, Luwu Regency, and Province of South Sulawesi with a total sample of 286 people. The sampling method used accidental sampling with a questionnaire as the main data collection tool. The data analysis used multiple linear regression analysis. The results showed that product quality, after-sales service and price perception as determinants of Telkomsel card customer satisfaction.

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Journal Info
Jurnal Mantik
Website

Abbrev

mantik

Publisher

Institute Of Computer Science

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public ...