<![CDATA[Omah Iwak Badher Bank ialah salah satu destinasi wisata di Kabupaten Blitar yang dikelola oleh POKMASWAS Fajar Bengawan. Penelusuran reviewer pada google.co.id mendapatkan total 77 orang pemberi ulasan dengan rata-rata rating 4.5. Penelitian ini bertujuan untuk menilai rating destinasi terhadap responden terpilih, ialah mahasiswa S1 dan S3 Fakultas Perikanan dan Ilmu kelautan UB Malang. Total responden berjumlah 46 mahasiswa, 33 ialah mahasiswa S1 dan 13 mahasiswa S3. Kedua kelompok responden mendapat kesempatan yang sama untuk mengunjungi destinasi wisata. Rating dan penilaian terhadap destinasi dilakukan dengan memberikan 12 jenis pertanyaan kepada masing-masing resonden. Hasil penelitian mendapatkan bahwa rating responden mahasiswa S1 (3,7±0,57) dan S3 (3,7±0,48) lebih rendah dibandingkan dengan penilaian publik (4,5). Hal ini menunjukkan kualitas destinasi yang menjadi perhatian mahasiswa lebih tinggi dibandingkan dengan umum. Kesediaan membayar mahasiswa S1 (Rp. 150.000 Trip-1) pada destinasi wisata relatif lebih rendah dibandingkan dengan mahasiswa S3 (Rp. 250.000 Trip-1). Sebagai destinasi wisata baru, Omah Iwak Badher Bank perlu melakukan peningkatan jasa untuk meningkatkan kualitas destinasi.Kata Kunci: kesediaan membayar, jasa wisata, wisata alam, POKMASWAS Willingness-To-Pay To Omah Iwak Badher Bank Tourism DestinationABSTRACT Omah Iwak Badher Bank is one of the tourist destinations in Blitar Regency which is managed by POKMASWAS Fajar Bengawan. A reviewer search on google.co.id found a total of 77 reviewers with an average rating of 4.5. This study aimed to assess the destination rating of selected respondents, are undergraduate and doctoral students of the UB’s Faculty of Fisheries and Marine Science Malang. The total respondents were 46 students, 33 were S1 students and 13 were S3 students. Both groups of respondents received the same opportunity to visit tourist destinations. Rating and assessment of destinations was done by giving 12 types of questions to each respondent. The results found that the average rating of undergraduate student respondents was 3.7±0.57, and 3.7±0.48 for S3 students, respectively. These were lower than that of public assessment (4.5). This indivated that the quality of destination that are of concern to students is higher than the public. Willingness-t-pay of undergraduate students (Rp. 150,000 Trip-1) at tourist destinations was relatifly lower compared to doctoral students (Rp. 250,000 Trip-1). As a new tourist destination, Omah Iwak Badher Bank needs to improve its services to improve the quality of the destination.Keywords: willingness-to-pay, tourism services, nature tourism, POKMASWAS]]>
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