<![CDATA[This research is aimed to describe the school image management during the era of the Covid-19 pandemic in Budi Mulia Dua Junior High School Yogyakarta. This type of research belongs to qualitative research. The subjects of this research were the headmaster, teacher, employees, and student representatives, parents, and local authorities. The data collecting techniques applied were interview, observation, and documentation. The data analysis techniques were data reduction, data display, and conclusion drawing. Credibility, transferability, dependability, and confirmability tests were applied to test the data validity. The research was conducted through four stages. The first stage was preparing activities based on field situations and conditions, referring to the vision and mission, designing methods and techniques, and equipping facilities and infrastructure. The second stage was the organization dividing the work team based on the teachers’ and employees’ abilities. The third stage was the implementing principal, leading, mobilizing, and motivating teachers and employees to carry out the tasks according to the plan by minding the health protocols. Program activities that used online media used the website, Instagram, Zoom meeting, Google classroom, Youtube, Tik Tok, and WhatsApp Groups. The fourth stage was the supervision utilizing holding evaluation meetings to obtain data of the report results of the report, followed by revisions.]]>
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