JURNAL EDUCATION AND DEVELOPMENT
Vol 9 No 2 (2021): Vol.9.No.2.2021

MULTIMODAL ANALYSIS ON SHERA CEILING BOARD- SERIOUSLY DURABLE ADVERTISEMENT

Irma Khoirot Daulay (Universitas Prima Indonesia)

Article Info

Publish Date
07 May 2021

Abstract

This study was conducted to find out the five semiotic systems of multimodal such as linguistic, visual, audio, gestural and spatial on Shera Ceiling Board Advertisement. The data was video made in Thailand and the duration was 51 seconds. The study used Miles, Hubarman and Saldana (2014:14) as guidance to analyze the data, the procedures are data collection, data condensation, data display and drawing/ verifying data. The video was divided into 17 scenes and each scene was analyzed based on five semiotic systems of multimodal to understand and investigate the multi modes of communication on it. The contribution on the study are the detail description of how the advertisement works in semiotic system of multimodal such as linguistics, visual, audio, gestural and spatial on Shera Ceiling Board Advertisement.

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Journal Info
JURNAL EDUCATION AND DEVELOPMENT
Website

Abbrev

ED

Publisher

Institut Pendidikan Tapanuli Selatan

Subject

Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media

Description

Jurnal Education and Development merupakan publikasi karya ilmiah dari hasil penelitian, pendidikan dan pengembangan ilmu pengetahuan, baik sosial, budaya dan lingkungan. Sebagai upaya untuk mewujudkan visi dan misi di Perguruan Tinggi. Jurnal Education and development mewadahi hasil pemikiran dan ...