Jurnal Riset Bisnis dan Investasi
Vol 5 No 1 (2019): Jurnal Riset Bisnis dan Investasi

Loyalitas Pelanggan Pada Business-To-Business: Pengaruh Kualitas Pelayanan

Lulu Marjani (Jurusan Administrasi Niaga, Politeknik Negeri Bandung)
Mamun Sutisna (Jurusan Administrasi Niaga, Politeknik Negeri Bandung)

Article Info

Publish Date
06 Nov 2019

Abstract

Customer loyalty is the key to the success of every company, especially in business to business (B2B) markets where the company has a long-term orientation business. Due to the importance of maintaining the quality of service to create customer loyalty, this research was conducted to determine the effect of service quality on customer loyalty on business to business. This research uses 117 business to business customers as respondents. The results of this study illustrate that service quality has an effect of 54,6% on customer loyalty.

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Journal Info
Jurnal Riset Bisnis dan Investasi
Website

Abbrev

an

Publisher

Politeknik Negeri Bandung

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

JURNAL RISET BISNIS & INVESTASI (JRBI) is published by the Department of Commerce Administration, Politeknik Negeri Bandung (POLBAN) as a communication media and forum for discussing economic and business issues in both national and regional. This journal is published three times in a year, ...