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All Journal Jurnal Riset Bisnis dan Investasi
Lulu Marjani
Jurusan Administrasi Niaga, Politeknik Negeri Bandung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Loyalitas Pelanggan Pada Business-To-Business: Pengaruh Kualitas Pelayanan Lulu Marjani; Mamun Sutisna
Jurnal Riset Bisnis dan Investasi Vol 5 No 1 (2019): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v5i1.1612

Abstract

Customer loyalty is the key to the success of every company, especially in business to business (B2B) markets where the company has a long-term orientation business. Due to the importance of maintaining the quality of service to create customer loyalty, this research was conducted to determine the effect of service quality on customer loyalty on business to business. This research uses 117 business to business customers as respondents. The results of this study illustrate that service quality has an effect of 54,6% on customer loyalty.
Co-Authors Mamun Sutisna