Humaniora
Vol. 11 No. 1 (2020): Humaniora

Intersection Cultural Value, Nationalism, and Commodification behind the Garuda Chair as Jepara’s Signature Industries

Ade Ariyani Sari Fajarwati (Interior Design Department, School of Design, Bina Nusantara University Jl. K.H Syahdan No. 9, Palmerah, Jakarta Barat, 11480)
Octaviana Sylvia Caroline (Interior Design Department, School of Design, Bina Nusantara University Jl. K.H Syahdan No. 9, Palmerah, Jakarta Barat, 11480)
Laura Andina Wulandari (Interior Design Department, School of Design, Bina Nusantara University Jl. K.H Syahdan No. 9, Palmerah, Jakarta Barat, 11480)

Article Info

Publish Date
16 Mar 2020

Abstract

The aims of the research were to identify the cultural value and nationalism behind the Garuda chair and to compare it with another style that had more sellable value as commodities. The research used a qualitative descriptive methodology using literature, observation, site visit, and interview data to be analyzed. In conclusion, the Garuda chair has a potential to become an Indonesian commodity in the furniture market and international community by promoting the cultural value behind it and the effectiveness of material using for the chair.

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Journal Info
Humaniora
Website

Abbrev

Humaniora

Publisher

Universitas Bina Nusantara

Subject

Humanities

Description

The journal invites professionals in the world of education, research, and entrepreneurship to participate in disseminating ideas, concepts, new theories, or science development in the field of Language, Culture, Visual Communication Design, Interior and Furniture Design, Character Building, Law, ...