Accounting and Management Journal
Vol 4 No 1 (2020): Accounting and Management Journal

ANALISIS REUSE INTENTION PELANGGAN TOUR DAN TRAVEL “X”

Denis Fidita Karya (Unknown)

Article Info

Publish Date
24 Jul 2020

Abstract

This study aims to examine the effect of service quality and satisfaction on reuse intention on tour and travel. The research used primary data derived from the questionnaire respondents of tour and travel “X” consumer. The sample in this study amounted to 134 respondents. This study using a non-probability sampling method with a purposive sampling approach and the method used in analyzing data in this study using partial least square. The empirical result of the study show that service quality had a positive effect and significant to customer satisfaction, satisfaction had a positive effect and significant to reuse intention and service quality had a positive effect and significant to reuse intention.

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Journal Info
Accounting and Management Journal
Website

Abbrev

AMJ

Publisher

Universitas Nahdlatul Ulama Surabaya

Subject

Decision Sciences, Operations Research & Management

Description

Accounting and Management Journal is a scientific peer-reviewed journal published by Faculty of Economics and Business, Universitas Nahdlatul Ulama Surabaya, Indonesia. Since Established in 2017, AMJ is intended Provide a medium for dissemination of original and quality research on various topic in ...