EKOMABIS: Jurnal Ekonomi Manajemen Bisnis
Vol. 1 No. 02 (2020): Ekomabis Edisi Juli 2020

Pengaruh Kualitas Layanan dan Kualitas Produk Terhadap Kepuasan Nasabah Bank: (The Effect of Service Quality and Product Quality on Bank Customer Satisfaction)

Meli Andriyani (Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta)
Riski Ardianto (Universitas Pelita Bangsa)

Article Info

Publish Date
27 Aug 2020

Abstract

The bank as a service company places great importance on satisfaction through services and products. The purpose of this study was to determine the effect of service quality and product quality on customer satisfaction. The research was conducted by distributing questionnaires to 100 respondents, namely bank customers who live and have bank accounts in the Cibubur area. The research data were analyzed using multiple linear regression analysis. The study found that service quality did not affect customer satisfaction, while product quality had a positive effect on customer satisfaction.

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Journal Info
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis
Website

Abbrev

ekomabis

Publisher

Universitas Pelita Bangsa

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

EKOMABIS: Jurnal Ekonomi Manajemen Bisnis is a journal published twice a year (January and July) by LPPM Universitas Pelita Bangsa that focused on economics, management, and Business Studies. The aim of the journals is to disseminate the research in management studies that include marketing, ...