RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL
Vol 3 No 1 (2021): RESLAJ: Religion Education Social Laa Roiba Journal

Pengaruh Biaya Pemasaran, Omzet Penjualan terhadap Laba Perusahaan

Bakti Toni Endaryono (Fakultas Syariah IAI-N Laa Roiba)
Prasetio Ariwibowo (Universitas Indraprasta PGRI Jakarta)

Article Info

Publish Date
23 Mar 2021

Abstract

This study aims to examine and analyze marketing costs and changes in sales turnover have a partial or simultaneous effect on company profits at a company. This research method uses quantitative methods with data collection methods through interviews and observations by processing company data. The data used are the financial statements of a company which are taken directly from the accounting department. The results of this study indicate that simultaneously and partially marketing costs and changes in sales turnover have a significant effect on company profits by 85.6% the remaining 14.4% are not included in this study.

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Journal Info
RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL
Website

Abbrev

reslaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Religion Economics, Econometrics & Finance Education Social Sciences

Description

RESLAJ: Religion Education Social Laa Roiba Journal is a scientific journal published by the Center for Research and Strategic Studies (PRKS) of the Institute of Islamic Religion (IAI) National Laa Roiba Bogor. This journal contains scientific papers from academics, researchers and practitioners in ...