Jurnal Pengabdian Al-Ikhlas
Vol 6, No 1 (2020): AL-IKHLAS JURNAL PENGABDIAN

PENINGKATAN KEMAMPUAN MANAJEMEN PEMASARAN PRODUK UNGGULAN BERBAHAN DASAR NANEAS KECAMATAN MEKARSARI BARITO KUALA PROVINSI KALIMANTAN SELATAN

Syafril Syafril (ASMI Citra Nusantara Banjarmasin)
Yuliani Yuliani (ASMI Citra Nusantara Banjarmasin)
Muhammad Fahmi (ASMI Citra Nusantara Banjarmasin)
Netti Rosiana Fadhilah (ASMI Citra Nusantara Banjarmasin)
Jamaluddin Jamaluddin (ASMI Citra Nusantara Banjarmasin)

Article Info

Publish Date
14 Aug 2020

Abstract

Community Service Activities by providing Training in Improvement of Marketing Management Capabilities of Leading Products Based on Pineapple in Mekarsari District are expected to increase the knowledge of SMEs, managers of BUMDES and village apparatus in marketing the products produced. One marketing technique that can be used is the marketing mix which is a combination of a number of marketing tools used by the company to convince the object of marketing or the intended target market. SMEs and BUMDES can increase sales by paying attention to products, prices, places and promotions. The combination of 4P in a product marketed will be able to increase the sales volume of SMEs in Mekarsari Barito Kuala District.

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Journal Info
Jurnal Pengabdian Al-Ikhlas
Website

Abbrev

AIJP

Publisher

Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Subject

Economics, Econometrics & Finance Education Engineering Health Professions Social Sciences

Description

Jurnal Pengabdian Al-Ikhlas Universitas Islam Kalimantan Muhammad Arsyad Al Banjary diterbitkan oleh UPT Publikasi dan Pengelolaan Jurnal UNISKA bersama dengan Lembaga Penelitian dan Pengabdian kepada Masyarakat (LP2M) Universitas Islam Kalimantan Muhammad Arsyad Al Banjari setiap 2 tahun sekali, ...