Buletin Ilmiah IMPAS
Vol 22 No 1 (2021): Buletin Ilmiah IMPAS Volume 22 No. 1 Edisi April 2021

STRATEGI BAURAN PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN ANEKA PRODUK CEMILAN JAGUNG DAN KACANG-KACANGAN

Muctar Fahrul (Program Studi Agribisnis, Fakultas Pertanian, Universitas Nusa Cendana)
Charles Kapioru (Program Studi Agribisnis, Fakultas Pertanian, Universitas Nusa Cendana)
Lika Bernadina (Program Studi Agribisnis, Fakultas Pertanian, Universitas Nusa Cendana)

Article Info

Publish Date
01 Apr 2021

Abstract

This study aims to determine the income and marketing mix strategy in the Sima Indah Home Industry. The research method used in this study is the case study method. The research location was specifically determined with the consideration that IRT Sima Indah is one of the production centers for processing corn and beans in Kupang City and processed products from the local industry were marketed to almost all mini markets and supermarkets in Kupang City. The data collected are primary data and secondary data. The data collected is then analyzed using the formula π = TR-TC to determine income and descriptive analysis to determine marketing mix strategy.

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Journal Info
Buletin Ilmiah IMPAS
Website

Abbrev

impas

Publisher

Universitas Nusa Cendana

Subject

Agriculture, Biological Sciences & Forestry

Description

Buletin Ilmiah Impas merupakan jurnal online yang didedikasikan untuk mengungkap segala isu ilmiah yang bersumber dari penelitian, survei, eksperimen, dan opini terkait sosial ekonomi pertanian. Semua topik mulai dari kebijakan publik di bidang ekonomi pertanian, pemberdayaan masyarakat petani, ...