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All Journal Buletin Ilmiah IMPAS
Muctar Fahrul
Program Studi Agribisnis, Fakultas Pertanian, Universitas Nusa Cendana
Agriculture, Biological Sciences & Forestry

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STRATEGI BAURAN PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN ANEKA PRODUK CEMILAN JAGUNG DAN KACANG-KACANGAN Muctar Fahrul; Charles Kapioru; Lika Bernadina
Buletin Ilmiah Impas Vol 22 No 1 (2021): Buletin Ilmiah IMPAS Volume 22 No. 1 Edisi April 2021
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v22i1.4216

Abstract

This study aims to determine the income and marketing mix strategy in the Sima Indah Home Industry. The research method used in this study is the case study method. The research location was specifically determined with the consideration that IRT Sima Indah is one of the production centers for processing corn and beans in Kupang City and processed products from the local industry were marketed to almost all mini markets and supermarkets in Kupang City. The data collected are primary data and secondary data. The data collected is then analyzed using the formula π = TR-TC to determine income and descriptive analysis to determine marketing mix strategy.
Co-Authors Charles Kapioru Lika Bernadina