International Journal of Engineering and Emerging Technology
Vol 5 No 2 (2020): July - December

Analysis of Shopping Cart in Retail Companies Using Apriori Algorithm Method and Model Profset

putri agung permatasari (Universitas Udayana)

Article Info

Publish Date
13 Dec 2020

Abstract

This research needed a priori algorithm method to produce association rules, with a "if-then" pattern. Apriori algorithm uses an iterative approach known as level-wise search, where k-groups of products are used to explore (k + 1) product groups or (k + 1) -itemset (Han and Kamber, 2001). A priori algorithm method is expected to provide vacancy information on one of the stock items that are often purchased simultaneously by the customer. Product optimization is carried out using the profset model, which evaluates the profit margins generated per product and is developed to maximize cross-selling opportunities. Based on this background, research will be conducted under the title Shopping Cart Analysis in Retail Companies Using the Apriori Algorithm Method and Model Profset

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Journal Info
International Journal of Engineering and Emerging Technology
Website

Abbrev

ijeet

Publisher

Universitas Udayana

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Electrical & Electronics Engineering Mechanical Engineering

Description

International Journal of Engineering and Emerging Technology is the biannual official publication of the Doctorate Program of Engineering Science, Faculty of Engineering, Udayana University. The journal is open to submission from scholars and experts in the wide areas of engineering, such as civil ...