International Journal of Economics, Business and Accounting Research (IJEBAR)
Vol 5, No 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021

COMPARATIVE ANALYSIS OF PURCHASE DECISIONS BETWEEN ARABIANS KEBAB AND KEBAB TURKEY BABA RAFI FROM VARIANTS OF PRODUCTS AND TASTE

Maryam, Siti (Unknown)
Rahmawati, Annisa (Unknown)
Istiqomah, Istiqomah (Unknown)

Article Info

Publish Date
30 Jun 2021

Abstract

Culinary business faces competitive competition, especially the company as a producer. Business actors must be careful in determining the marketing strategy of their products so that they become the choice of consumers in making purchases. This study aims to test. This study aims to determine and explain the comparative analysis of purchasing decisions between Arabians Kebab and Kebab Turki Baba Rafi in terms of product variants and taste. The research sample was 100 consumers with accidental sampling technique with the independent t test method. The results of this study are the variables of purchasing decisions, product variants, taste, there are significant differences between the Arabian kebab and kebab baba Rafi. Keywords: product variants, taste, purchasing decisions

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Journal Info
International Journal of Economics, Business and Accounting Research (IJEBAR)
Website

Abbrev

IJEBAR

Publisher

STIE AAS Surakarta

Subject

Economics, Econometrics & Finance

Description

International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting. ...