Widya Cipta : Jurnal Sekretari dan Manajemen
Vol 5, No 1 (2021): Maret 2021

PENGARUH PEMANFAATAN APLIKASI DIGITAL TERHADAP PEMBERDAYAAN UMKM DI KABUPATEN KUTAI TIMUR

Muhamad Yazid Bustomi (Sekolah Tinggi Pertanian Kutai Timur)
Nani Rohaeni (Sekolah Tinggi Pertanian Kutai Timur)
Dhani Aryanto (Sekolah Tinggi Pertanian Kutai Timur)
Faizal Faizal (Community Empowerment dept,. PT. Kaltim Prima Coal)



Article Info

Publish Date
22 Jan 2021

Abstract

The objectives of this study were (1) to determine the social, economic, and environmental impacts of MSMEs Partners after using digital applications (2) to identify the effects of the utilization digital applications on the empowerment of MSMEs Partners. The sampling technique used saturated sampling, where all members of the MSMEs partners who had used digital applications in their business were used as samples in this research. The data analysis method was descriptive statistics with SPSS program, and SEM-PLS with the SmartPLS version 3.0 software. The results showed that the highest mean value of descriptive statistics was the economic impact with a value of 3.94 and a standard deviation of 0.70. It stated the utilization of digital applications has an economic impact on MSMEs Partners Community Development Officier PT. KPC. The variables (impact) of the utilization digital applications that have a significant effects on the empowerment of MSMEs Partners are economic impacts and social impacts, while environmental impacts do not have a significant effect on the empowerment of MSMEs Partners. Keywords: Digital Applications, Empowerment MSMEs, Partial Least Square.

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Journal Info

Abbrev

widyacipta

Publisher

Subject

Decision Sciences, Operations Research & Management Social Sciences

Description

Widyacipta: Jurnal Sekretari dan Manajemen dipublikasi mulai tahun 2017 dengan P-ISSN: 2550-0805 E-ISSN: 2550-0791 memuat tulisan ilmiah tentang gagasan konseptual, kajian, aplikasi teori, studi kepustakaan, dan hasil penelitian yang mempunyai fokus pada perkembangan manajemen, sosial, ...