JAM : Jurnal Aplikasi Manajemen
Vol 18, No 4 (2020)

COMPETITIVENESS MODELING AND SWOT STRATEGY ANALYSIS FOR TOURISM INDUSTRY IN EAST JAVA

Adya Hermawati (Magister of Management, Universitas Widyagama)
Suhermin Suhermin (Sekolah Tinggi Ilmu Ekonomi Indonesia)

Article Info

Publish Date
26 Nov 2020

Abstract

The objective of this research is to identify the internal and external conditions of the tourism industry in East Java and also to find out the appropriate competitiveness model for this industry. Indicators in the questionnaire are proved to be valid in measuring competitiveness. It is found that each indicator has a significant effect on competitiveness. Strategically, it is identified that internal and external conditions of the tourism industry have high strength and high opportunity for supporting the Indonesian economy. The result of the preliminary study shows that not many previous researches are discussing how to improve the competitiveness of the tourism industry in East Java.

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Journal Info
JAM : Jurnal Aplikasi Manajemen
Website

Abbrev

jam

Publisher

Universitas Brawijaya

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and ...