International Journal of Glocal Tourism
Vol. 2 No. 1 (2021): International Journal of Glocal Tourism - March 2021

Hotel Strategy in Facing the Covid-19 Pandemic (The Westin Resort Nusa Dua Experience)

Ni Putu Lianda Ayu Puspita (politeknik negeri bali)
I Putu Astawa (Politeknik Negeri Bali)
I Gede Mudana (Politeknik Negeri Bali)

Article Info

Publish Date
30 Mar 2021

Abstract

Purpose: This research is conducted with the aim of examining the management strategy of a hotel in a Covid-19 pandemic situation. Research methods: The research method used is descriptive qualitative with virtual interview techniques and literature study. Findings: The strategy adopted by the hotel, in this case The Westin Resort Nusa Dua is a generic strategy and a corporate functions strategy. Implication: The strategy is expected to become a reference for other hotels during the Covid-19 pandemic so that the hotels can still operate even in abnormal conditions.

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Journal Info
International Journal of Glocal Tourism
Website

Abbrev

injogt

Publisher

Catuspata Press

Subject

Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation

Description

International Journal of Glocal Tourism is a double-blind peer-reviewed electronic journal managed and published by Catuspata Press in March, June, September, and December. It was first published in September 2020. This interdisciplinary journal is intended to develop mutual understanding and ...