IJEBD (International Journal Of Entrepreneurship And Business Development)
Vol 4 No 3 (2021): May 2021

The Determinant Factors of Customer Loyalty: Service Quality and Customer Satisfaction

Ranu Tri Johan Efendi (Master of Management, Faculty of Economics and Business, Narotama University, Surabaya, Indonesia)
Hermien Tridayanti (Narotama University, Surabaya, Indonesia)
Joko Suyono (Narotama University, Surabaya, Indonesia)
Damarsari Ratnasahara Elisabeth (Sekolah Tinggi Ilmu Ekonomi Mahardhika, Surabaya, Indonesia)
Dian Arisanti (Sekolah Tinggi Ilmu Administrasi dan Manajemen Kepelabuhan Barunawati Surabaya, Indonesia)



Article Info

Publish Date
31 May 2021

Abstract

Purpose: is to find out and analyze determine the effect of service quality on customer satisfaction, service quality on customer loyalty, customer satisfaction on customer loyalty and the role of customer satisfaction as a mediation of the effect of service quality on customer loyalty in Teluk Lamong loading and unloading container terminal. Design/methodology/approach: Design of this research uses quantitative research. Research limitations/implications: This research conducted on Teluk Lamong customers with include 229 respondents samples and are distributed through questionnaires, as well as the data results are processed using SEM PLS version 3.0. Practical implications: The results prove that there is a significant effect of service quality on customer satisfaction at PT Terminal Teluk Lamong. The second results imply that there is a significant effect of service quality on customer satisfaction at PT Terminal Teluk Lamong. Likewise, the effect of customer satisfaction on customer loyalty at PT Terminal Teluk Lamong is also significant. Satisfaction is also confirmed to mediate the effect of service quality on customer loyalty. Originality/value: This Paper Is Original Paper type: This paper can be categorized as case study paper.

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Journal Info

Abbrev

ijebd

Publisher

Subject

Economics, Econometrics & Finance

Description

Focus and Scope IJEBD International Journal of Entrepreneurship and Business Development is an international, peer-reviewed journal publishing articles on all aspects of Entrepreneurship and Business Development. All accepted articles will be published on payment of an article-processing charge, and ...