International Journal of Social and Management Studies (IJOSMAS)
Vol. 2 No. 3 (2021): Juni 2021

The Use of Social Media on Tourist Decision Making in Determining Hotel Selection

Ira B Hubner (Universitas Pelita Harapan)
Catrine Carina (Universitas Pelita Harapan)
Ennelis Ennelis (Universitas Pelita Harapan)
Vitta Natalia (Universitas Pelita Harapan)
Juliana Juliana (Universitas Pelita Harapan)

Article Info

Publish Date
23 Jun 2021

Abstract

Hotel is one of the important facilities to accommodate tourist while at the destination. Because of that, tourist needs various references to choose a hotel that fits the purpose. One of the references that can be used by tourists is social media which is a form of technological advances from the internet. Social media can provide the information needed by tourists both from hotel rates, location, facilities, description and reviews of the hotel. Therefore, this research is conducted to determine how the use of social media in the decision-making process of domestic tourists in choosing a hotel, and knowing the stages taken by tourists in determining hotel choices. This study uses a qualitative research approach with narrative/descriptive research methods. In collecting data, researchers use the interview method, structured and unstructured for more in-depth interviews with 20 people consisting of 2 social media expert, 2 hotel employees and 16 active social media users. Keywords: social media, hotel selection, tourist

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Journal Info
International Journal of Social and Management Studies (IJOSMAS)
Website

Abbrev

ijosmas

Publisher

Universitas Pelita Harapan

Subject

Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

Description

International Journal of Social and Management Studies (IJOSMAS) is a peer-reviewed bimonthly journal that publishes empirical, conceptual and review papers of exceptional quality that contribute to enrich business administration thinking .The objective of the Journal is to disseminate knowledge, ...