Jurnal Master Pariwisata (JUMPA)
Volume 08, Nomor 01, Juli 2021

Literasi Media Digital Pada Komunitas Pariwisata di Kawasan Danau Toba

Yohanssen Pratama (Institut Teknologi Del)
Arnaldo Marulitua Sinaga (Institut Teknologi Del)
Riyanthi Angrainy Sianturi (Institut Teknologi Del)
Verawaty Situmorang (Institut Teknologi Del)



Article Info

Publish Date
24 Jul 2021

Abstract

Lake Toba region is included in one of the 10 priority tourism destination locations. To answer the challenges of changing world tourism trends that utilize digital technology, several strategies must be carried out. In digitizing the process, it is necessary to involve the local community in formulating regulations, strengthening value chain partnerships between businesses in the tourism sector, increasing motivation and enabling the community through various kinds of assistance and training. Therefore, research is conducted that has the aim to develop the tourism potential of the Lake Toba Region through digitalization with the concept of community empowerment. As the output of this research, a community will be formed in each Lake Toba District, so that based on this community various development policies and strategies can be formulated in overcoming problems and developing the tourism sector in the Lake Toba region. Keywords: Community Based Tourism, Digitalization, Lake Toba, Local community, Literacy

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Journal Info

Abbrev

jumpa

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

Description

The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the ...