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All Journal Jurnal Master Pariwisata (JUMPA) Jurnal Mantik JURNAL ILMIAH KOHESI
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Literasi Media Digital Pada Komunitas Pariwisata di Kawasan Danau Toba Yohanssen Pratama; Arnaldo Marulitua Sinaga; Riyanthi Angrainy Sianturi; Verawaty Situmorang
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p13

Abstract

Lake Toba region is included in one of the 10 priority tourism destination locations. To answer the challenges of changing world tourism trends that utilize digital technology, several strategies must be carried out. In digitizing the process, it is necessary to involve the local community in formulating regulations, strengthening value chain partnerships between businesses in the tourism sector, increasing motivation and enabling the community through various kinds of assistance and training. Therefore, research is conducted that has the aim to develop the tourism potential of the Lake Toba Region through digitalization with the concept of community empowerment. As the output of this research, a community will be formed in each Lake Toba District, so that based on this community various development policies and strategies can be formulated in overcoming problems and developing the tourism sector in the Lake Toba region. Keywords: Community Based Tourism, Digitalization, Lake Toba, Local community, Literacy
RANCANGAN SISTEM INFORMASI PENANGANAN KELUHAN PENGGUNA PT XYZ Verawaty Situmorang
JURNAL ILMIAH KOHESI Vol 3 No 1 (2019): JURNAL ILMIAH KOHESI
Publisher : LP2MTBM MAKARIOZ

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.486 KB)

Abstract

Digest— PT XYZ's Information Technology (IT) Division is a division that supports the development and management of information systems needed in the business of the company PT XYZ. One application built by the IT division of PT XYZ is an application that is used to manage information on PT XYZ Marketing and Sales products. At present the use of applications often complains from users, among others, the incompatibility of information displayed with reality in the field, complaints about technical problems where there are errors when using the application, and so forth. Complaints most often occur when an update or new feature or function is added to the application. Handling of user complaints is considered not handled properly, therefore the E-Ticket application development project is proposed to assist in handling user complaints. Complaints are sent by telephone, email or by directly conveying the problem. The cause of the problem can be a database error, application malfunction, network problems and so on. In this study an analysis of the system requirements was described using use case diagrams and ER diagrams and continued by doing the design so that in the end the results of this study were a draft application for PT XYZ User Complaints Handling
Evaluation of Digital Capabilities and Digital Marketing Practices of Micro, Small, and Medium Business in Toba Regency Verawaty Situmorang; Mariana Simanjuntak; Parmonangan Togatorop; Yohanssen Pratama
Jurnal Mantik Vol. 5 No. 4 (2022): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

The era of disruption is marked by the presence of various innovations, technologies, platforms, and new business models. This era opens up opportunities for Micro, Small, and Medium Enterprise (MSME) to grow. Initial observations that aimed at Toba MSME actors show that the use of digitalization for marketing is still very low. This prompted to conduct the research with purpose to find out the possibility of how the implementation of MBKM can help accelerate the digitization of Toba MSMEs. The data collection method was carried out by surveying students, lecturers and staff as interested parties in MBKM, and continued with Focus Group Discussions with Toba MSME actors. Through this study, an evaluation of the digital capabilities and implementation of e-marketing of Toba MSME actors was carried out in order to produce further recommendations and obtaining the results in the form of an overview of Toba MSME digital capabilities based on aspects of ‘digital innovation, digital technology, digital orientation, digital capability, and marketing capability’. From this research we found that the most common obstacles faced by Toba MSME actors are the limited digital literacy of MSME actors, limited capital, lack of understanding of marketing concepts and practices, and limited number of human resources. These limitations are very likely to be resolved with the MBKM program so that the acceleration of the Toba MSME digital transformation can be carried out.
Co-Authors Mariana Simanjuntak Parmonangan R. Togatorop Riyanthi Angrainy Sianturi Sinaga, Arnaldo Marulitua Yohanssen Pratama