Jurnal Master Pariwisata (JUMPA)
Volume 08, Nomor 01, Juli 2021

Pengaruh Perceived Ease of Use, Perceived of Usefulness dan Financial Risk Terhadap Intention to Use Pada Booking.com di Kabupaten Badung

Made Uttari Pitanatri (Politeknik Pariwisata Bali)
NMS Wijaya (Fakultas Pariwisata Universitas Udayana)

Article Info

Publish Date
24 Jul 2021

Abstract

Online reservation has been gives a easiest way for the tourist interm of booking an accomodation. Ease of use, and perceived of usefullness has been considered as a fundamental concern on decision making in using the online system. Booking.com is one of the online system that frequently used by the tourist. The study aimed to eximine the charasteristic of booking.com user, the effect of perceived ease of use, perceived of usefulness and financial risk om intention to use in Badung Regency. To investigate the hypotheses of the research, data was collected from booking.com user in Badung Regency. A survey was conducted with a sample size of 65 tourist and analized by multiple regresion analysis. The study revealed that perceived ease of use, perceived of usefulness and financial risk positively affect intention to use. Keywords: financial risk, intention to us, perceived ease of use and perceived of usefulness

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Journal Info
Jurnal Master Pariwisata (JUMPA)
Website

Abbrev

jumpa

Publisher

Universitas Udayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

Description

The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the ...