Journal of Language, Literature, and Teaching
Vol 3, No 1 (2021): VOL 3, NO 1 (2021): APRIL - JULY

The Speech Function in Advertisements

Fitriany Fitriany (Unknown)

Article Info

Publish Date
20 Jul 2021

Abstract

The study aims to describe types of speech functions and reasons for using them in advertisements. Descriptive qualitative method is applied in this research with sentences found in the dialogue or conversation is the advertisement as the data of this research. The data collected is from the advertisement of electronic media. The research results in the finding of six types of speech function used in the advertisement which are the statement acknowledge statement, question, response statement to question, offer, and command with the statement as the dominant. These types are used in advertisements for descriptive and persuasive purposes. 

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Journal Info
Journal of Language, Literature, and Teaching
Website

Abbrev

jurnal

Publisher

Sekolah Tinggi Bahasa Asing Persahabatan Internasional Asia

Subject

Humanities Languange, Linguistic, Communication & Media

Description

JLLTE is an open access journal that publishes research-based articles or reviews. This journal is dedicated to expand information and knowledge related to language, literature, and teaching. It publishes articles triannually (April-July; August-November; December-March) managed by Sekolah Tinggi ...