Jurnal Inovasi Bisnis (Inovbiz)
Vol 9, No 1 (2021)

Penggunaan Analisis SWOT dalam Mengembangkan Po-tensi Usaha Dodol Nenas Kelompok Tani Tunas Makmur Sungai Pakning

Wan Junita Raflah (Politeknik Negeri Bengkalis)

Article Info

Publish Date
08 Jun 2021

Abstract

This study aims to find out potential development strategy of pineapple dodol business of Tunas Makmur farmer grpup in sungai Pakning using SWOT analysis. This study was conducted in Kampung Jawa Sungai Pakning using primary and secondary data in which primary data was collected through interviews, observations and literature review. The result of this study found that the strategy for developing the pineapple dodol business in Tunas Makmur Sungai Pakning is to implement an aggressive strategy by increasing the amount of pineapple production, maintain the good quality product, Product innovation, penetrate foreign markets, Increase partnerships, especially in the fields of marketing, technology and capital.

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Journal Info
Jurnal Inovasi Bisnis (Inovbiz)
Website

Abbrev

IBP

Publisher

Politeknik Negeri Bengkalis

Subject

Economics, Econometrics & Finance

Description

Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or ...