JBMR: Journal of Business and Management Review
Vol. 2 No. 8 (2021): (Issue-August)

Analysis of Gender Difference on Online Shopping Lifestyle at Padang City

Wiry Utami (Universitas Bung Hatta)
Linda Wati (Universitas Bung Hatta)
Listiana Sri Mulatsih (Universitas Bung Hatta)

Article Info

Publish Date
30 Aug 2021

Abstract

This study aimed to examine the gender difference between men and women in online shopping lifestyle at Padang City. This type of research is comparative study, carried out to compare the similarities and differences of two or more the fact and object properties in the framework based on certain carefully. The technique of taking sample is by using purposive sampling. Total sample in this study is 100 consist of 50 men and 50 women. The samples in this study were men and women consumers who have shopped online for at least the last six month. Data collection uses questionnaire and analysis methods using independent sample t-test. The result of this study show that there are no differences between men and women in online shopping lifestyle at Padang City by t sig value ( 0,442 )> 0,05.

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Journal Info
JBMR: Journal of Business and Management Review
Website

Abbrev

jbmr

Publisher

Profesional Muda Cendekia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Journal of Business and Management Review applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBMR examines a wide variety of business decisions, processes and activities within the actual ...