JPS (Jurnal Perbankan Syariah)
Vol 1 No 1 (2020): JPS (Jurnal Perbankan Syariah) - April

Analisa Produk Tabungan BSM Dalam Menarik Minat Nasabah

Khodijah Ishak (Sekolah Tinggi Ilmu Ekonomi (STIE) Syariah Bengkalis)
Ida Afrida Ningsih (Sekolah Tinggi Ilmu Ekonomi (STIE) Syariah Bengkalis)



Article Info

Publish Date
13 Apr 2020

Abstract

Bank Syariah Mandiri Sub-Branch Office Dumai Sukajadi is one of the banks operating based on sharia principles offering fundraising products and one of them is tabungan BSM . The tabungan BSM are based on sharia principles with the mudharabah muthlaqah agreement. This research uses primary data and secondary data. The results showed that the marketing strategy of tabungan BSM products to attract customers of Bank Syariah Mandiri Dumai Sukajadi Sub-Branch Office has been going well, from conducting promotions, socializing, distributing brochures and participating in certain events. In addition, the presence of Bank Syariah Mandiri Dumai Sukajadi Sub-Branch Office is very helpful for customers to open various kinds of savings provided by the Bank Syariah Mandiri Dumai Sukajadi Sub-Branch Office.

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Journal Info

Abbrev

jps

Publisher

Subject

Economics, Econometrics & Finance

Description

JPS (Jurnal Perbankan Syariah) terbit dalam bentuk tercetak dan online, diterbitkan oleh LPPM Publishing & Printing yang berada dibawah naungan Pusat Penelitian dan Pengabdian Masyarakat (PPPM) Sekolah Tinggi Ilmu Ekonomi (STIE) Syariah Bengkalis. JPS berisi hasil penelitian lapangan dan penelitian ...