Paradigma : Journal of Science, Religion and Culture Studies
Vol 6 No 1 (2005): PARADIGMA : Jurnal Ilmu Pengetahuan, Agama dan Budaya

ANALISIS BAURAN PEMASARAN DALAM PERANANNYA MEMOTIVASI CALON MAHASISWA Studi Kasus Pemasaran di UNISMA

Ridwan Lutfiadi (Unknown)
Nana Danapriatna (Unknown)
U. Maman Rubaman (Unknown)
Rony Setiawan (Unknown)

Article Info

Publish Date
25 Jul 2005

Abstract

To reach for the amount of adequate students to a lecturing process, UNISMA conduct assumed marketing strategy isn't it can improve the amount of new students. UNISMA conduct marketing mix (product, price, location, and promotion) in strategy marketing of him, but student respon to conducted by strategy and which factor is which most dominant in marketing not yet been mapped Target of this research is to know student segment, perception of student, and most dominant fator in conducted by marketing mix strategy. Result of research indicate that student of UNISMA most coming from circles of midle segment, marketing mix UNISMA was responded either by student, and from fourth of marketing mix, only price factor and most dominant product which motivate student candidate enter UNISMA.

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Journal Info
Paradigma : Journal of Science, Religion and Culture Studies
Website

Abbrev

paradigma

Publisher

Universitas Islam 45 Bekasi

Subject

Religion Humanities Economics, Econometrics & Finance Education

Description

Paradigma Journal is a journal that contains scientific studies on Science, Religion and Culture, presenting scientific articles, both research results and literature reviews. The Scope of Paradigma Journal Scientific Studies on Science : an interdisciplinary research area that seeks to situate ...