Journal of Innovation in Business and Economics
Vol. 5 No. 01 (2021): Journal of Innovation in Business and Economics

Managing creativity and innovation in the 4th industrial revolution: Learning from giants

Saddam Rassanjani (Management Department, Universitas Syiah Kuala)
Herizal Herizal (Management Department, Universitas Syiah Kuala)
Mukhrijal Mukhrijal (Management Department, Universitas Syiah Kuala)
Wais Alqarni (Management Department, Universitas Syiah Kuala)
Bustami Usman (Management Department, Universitas Syiah Kuala)



Article Info

Publish Date
30 Jun 2021

Abstract

This article highlights an idea of the importance of creativity and innovation in the face of a change that will inevitably occur in global competition, where technological sophistication is the main prerequisite to lead. The research relies on secondary data primarily from books, journals, published reports, online news, and others. This study observes business giants like Google as the best example of maximizing creativity and innovation in global competition and kitabisa.com as Indonesia's local social entrepreneurship pioneer. Then Nokia and Yahoo are examples of failure to implement creativity and innovation. From many theories, there are four theories to draw the relationship among creativity, innovation, and technology, namely: technology S-curve, punctuated equilibrium, dominant design, and absorptive capacity. However, many theories of creativity and innovation developed by scientists have their advantages and disadvantages. This study is expected to provide new insight for individuals, groups, practitioners, or stakeholders to overcome industrial revolution challenges.

Copyrights © 2021






Journal Info

Abbrev

jibe

Publisher

Subject

Economics, Econometrics & Finance

Description

The Journal of Innovation in Business and Economics (JIBE) is published by the Department of Economics and Business at University of Muhammadiyah Malang in 2017. Previously this journal was known as Jurnal Media Ekonomi that was initially published in 2000. In 2011 until 2016, this journal was ...