International Journal of Social Science
Vol. 1 No. 3: October 2021

FP_Tree ASSOCIATION RULE MINING ECOMMERCE PRODUCT ADVERTISING EFFORTS TO IMPROVE PRODUCT BRAND SALES STRATEGY TO SUPPORT ECOMMERCE BUSINESS IN INDONESIA

Wanra Tarigan (Sekolah Tinggi Ilmu Komputer Medan)
Thamrin Thamrin (Sekolah Tinggi Ilmu Komputer Medan)
Lismardiana Sembiring (Sekolah Tinggi Ilmu Komputer Medan)
Iswanto Sembiring (Sekolah Tinggi Ilmu Komputer Medan)
Harlen Silalahi (Sekolah Tinggi Ilmu Komputer Medan)
Tulus Pramita Sihaloho (Sekolah Tinggi Ilmu Komputer Medan)

Article Info

Publish Date
02 Oct 2021

Abstract

The increasing growth of e-commerce in Indonesia makes research on online marketplaces an interesting topic to research. Several factors, such as buyer reviews and ratings, the ease of buying and selling transactions, shipping costs (postage), the reputation of the e-commerce platform, and also the reputation of the store itself (seller) are considered by buyers in choosing an online store. The more platforms there are, the more intense the competition between online marketplaces will be. With that, many start-up companies B2B (Business to Business), or B2C (Business to Customer), C2B (Customer to Business), C2C (Customer to Customer), which stated that many of their products were sold with fantastic sales figures. But there are also some products that need to be developed for sales due to the lack of product advertisements being broadcast and launched on a large scale because these products are considered good for future prospects and profitable for the company.

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Journal Info
International Journal of Social Science
Website

Abbrev

IJSS

Publisher

bajang Institute

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

Description

"IJSS” for International Journal of Sosial Science, published by Bajang Instiute. Published in two formats, printed version of ISSN:2798-3463 and the online version of ISSN:2798-4079, both of which are published six times in one year. The scope of the journal studies broadly includes: Culture (a ...