Bima Journal : Business, Management and Accounting Journal
Vol 1, No 1 (2020)

THE EFFECT OF BRAND IMAGE AND MIX MARKETING ON CUSTOMER LOYALITY IN PT. SUNGAI BUDI GROUP BENGKULU

Riska Melda Sari (Department of Management, Faculty of Economic, Universitas Dehasen Bengkulu)
Sulisti Afriani (Department of Management, Faculty of Economic, Universitas Dehasen Bengkulu)
Tito Irwanto (Department of Management, Faculty of Economic, Universitas Dehasen Bengkulu)

Article Info

Publish Date
15 Feb 2020

Abstract

Target of this research is to know Influence of Brand Image to Customer Loyality at PT. Sungai Budi Group Bengkulu (Case Study Customer Of Cooking Oil of Rose Brand) and to know Influence of Marketing Mix to Customer Loyality at PT. Sungai Budi Group Bengkulu (Case Study Customer of Cooking Oil of Rose Brand) and also To know Influence of Brand Image and of Marketing Mix by together to Customer Loyality at PT. Sungai Budi Group Bengkulu (Case Study Customer of Cooking Oil of Rose Brand). Method Analysis the used is Test validity, Test Reliabilitas, Simple Linear Regression, Coefficient of Determination, Test F and Test of t. 

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Journal Info
Bima Journal : Business, Management and Accounting Journal
Website

Abbrev

bima

Publisher

Perkumpulan Dosen Muda Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

BIMA Journal is a scientific communication media which is issued by PDM Bengkulu. It is the contribution to the development of social science, business, accounting, and economy which is divided into the English Language which contains research results, literature review, field cases, or concepts. ...