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Bima Journal : Business, Management and Accounting Journal
Published by Perkumpulan Dosen Muda Bengkulu
ISSN : 27212971     EISSN : 2721267X     DOI : 10.37638/bima.1.1.1-9
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
BIMA Journal is a scientific communication media which is issued by PDM Bengkulu. It is the contribution to the development of social science, business, accounting, and economy which is divided into the English Language which contains research results, literature review, field cases, or concepts. BIMA Journal in a year published twice a year. Special editions in English can be issued required. The BIMA Journal fits well for researchers and academics who are inheriting the results of research, scientific thought, and other original scientific ideas. BIMA Journal publishes research papers, technical papers, conceptual papers, and case study reports. BIMA Journal is dedicated to researchers and academics intent on publishing research, scientific thinking, and other original scientific ideas. The article published in the BIMA Journal is the authors original work with a broad spectrum of topics covering Resources economics, Economic Business, Economic Management, and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 58 Documents
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PERFORMANCE ANALYSIS OF EMPLOYEES IN REGIONAL OFFICES OF THE MINISTRY OF LAW AND HUMAN RIGHTS Anisa Yani; Karona Cahya Susena; Mimi Kurnia Nengsih
BIMA Journal (Business, Management, & Accounting Journal) Vol 1, No 2 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.1.2.105-114

Abstract

The purpose of the study is to determine the employee performance in the Regional Office of the Ministry of  Law and Human Rights (HAM) in Bengkulu. This research is a qualitative study, the informants used in this study were 5 employees of the Regional Office of the Ministry of Law and Human Rights (HAM) in Bengkulu, the data collection techniques used were interviews and the analytical method used was descriptive analysis method. The results of this study indicate that leadership factors can improve the employee performance in the Regional Office of the Ministry of  Law and Human Rights (HAM) in Bengkulu, because the leader always maintains good relations with his subordinates and always cooperates, besides that the leader also provides direction and support in working therefore employees can improve their performance. Motivation factor that can be done by the Regional Office of the Ministry of Law and Human Rights (HAM) in Bengkulu by providing supervision to its employees and also providing job guarantees by way of promotion. A safe and comfortable work environment will improve employee performance, as well as in the the Regional Office of the Ministry of Law and Human Rights (HAM) in Bengkulu. The work environment provided is a physical and non-physical work environment.
THE EFFECT OF BRAND IMAGE AND MIX MARKETING ON CUSTOMER LOYALITY IN PT. SUNGAI BUDI GROUP BENGKULU Riska Melda Sari; Sulisti Afriani; Tito Irwanto
BIMA Journal (Business, Management, & Accounting Journal) Vol 1, No 1 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.1.1.1-9

Abstract

Target of this research is to know Influence of Brand Image to Customer Loyality at PT. Sungai Budi Group Bengkulu (Case Study Customer Of Cooking Oil of Rose Brand) and to know Influence of Marketing Mix to Customer Loyality at PT. Sungai Budi Group Bengkulu (Case Study Customer of Cooking Oil of Rose Brand) and also To know Influence of Brand Image and of Marketing Mix by together to Customer Loyality at PT. Sungai Budi Group Bengkulu (Case Study Customer of Cooking Oil of Rose Brand). Method Analysis the used is Test validity, Test Reliabilitas, Simple Linear Regression, Coefficient of Determination, Test F and Test of t. 
Mobile Banking Services Strategy For BRI Syariah Customers (BSI) Bengkulu Deni Widya Santi; Iwan Saputra; Nurrahma Putri; Miti Yarmunida; Andi Harpepen
BIMA Journal (Business, Management, & Accounting Journal) Vol 2, No 2 (2021)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.2.2.185-198

Abstract

There are three issues studied in this final project, namely (1) knowing which services are available through immobile ibanking, (2) customer perceptions of the imobile ibanking application, (3) constraints in operating the immobile ibanking service. The purpose of this research is to build quality services in customer satisfaction. The author uses this type of field research (Field Research) with qualitative descriptive research methods, namely research conducted directly in the field, from the results of this study that customers are satisfied with the mobile banking application, making it easier for customers to make transactions in the mobile banking application, the data is collected in the mobile banking application. This research comes from primary and secondary data sources in the form of interviews and documentation related to mobile banking services. It is hoped that a stable inetwork i will be given to users of the imobile ibanking application so that they are able to enjoy the features of the imobile ibanking application service in any circumstances. which is made easy for iBRI iSyariah customers to share with the imobile banking application, which is in the form of various interesting features that can be utilized by BRI iSyariah customers. This can increase the number of ibank BRI Syariah customers. From the results of this study, it can be concluded that the imobile ibanking service for customers of iBRI isyariah iBengkulu, can download the download ID of the iplay application store isstore so that customers can use the features that are available i service imobile ibanking application Perception or it is very responsive to customer service ibanking, and iyang easy services. By overcoming the less unstable inetwork, the customer has a strong i-network operator, by updating the application on imobile banking.
The Influence Of Digital Marketing And Product Variety On Purchase Decisions In Bengkulu City Mode Stores Lola Vitaloka; Neri Susanti; Tito irwanto
BIMA Journal (Business, Management, & Accounting Journal) Vol 2, No 1 (2021)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.2.1.37-52

Abstract

The purpose of this study was to determine the effect of digital marketing and product variety on purchasing decisions at Juragan Fashion Shop in Bengkulu City. The sample in this study is 100 consumers who shop at Juragan Fashion Shop in Bengkulu City. Data collection using a questionnaire and the analysis method used is multiple linear regression, test of determination and hypothesis testing.The results of multiple linear regression calculations obtained the multiple linear regression equation Y = 5.995 + 0.355X1 + 0.353X2. The coefficient of determination of the R square value is 0.521. This means that X1 (Digital marketing) and X2 (product variety) affect the purchase decision (Y) by 52.1% while the remaining 47.9% is influenced by other variables not examined in this study. The results of the F test show that the significance is 0.000 0.05. Because the significance level is below 0.05, it indicates that together X1 (digital marketing) and X2 (product variety) have a positive and significant effect together on purchasing decisions (Y). Digital marketing has a positive and significant influence on purchasing decisions, product variety has a positive and significant impact on purchasing decisions because the significant value is smaller than 0.05.
EFFECT OF EDUCATION AND TRAINING (DIKLAT / BIMTEK), UNDERSTANDING OF REGIONAL FINANCIAL ACCOUNTING SYSTEMS (SIMDA) ON PERFORMANCE OF REGIONAL FINANCIAL MANAGEMENT Nenden Restu Hidayah
BIMA Journal (Business, Management, & Accounting Journal) Vol 1, No 1 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.1.1.61-72

Abstract

This study examines the effect of Education and Training (Diklat / Bimtek), Understanding of the Regional Financial Accounting System (Simda) on the Performance of regional financial managers. This research was conducted on 60 regional financial managers in 33 Regional Government Work Units (SKPD) Bengkulu City Government. This study collected data by giving questionnaires to respondents. Research data were processed using the SPSS program.The results of the study prove that Education and Training (Diklat / Bimtek), Understanding of the Regional Financial Accounting System (Simda) has a positive effect on the performance of regional financial managers. This proves that the better the management carried out by the regional government towards Diklat / Bimtek, the understanding of Simda which is owned by the regional financial managers in the SKPD, the better the performance of regional financial managers. Bengkulu City regional government to continue to improve the existing Diklat / Bimtek model, together with increasing understanding of Simda towards local government SKPD.
Personal Selling And Service Relationship With Customer Loyalty In Ud. Successindo Bengkulu Galuh Hardiyanti; Ida Anggriani; Nia Indriasari
BIMA Journal (Business, Management, & Accounting Journal) Vol 2, No 2 (2021)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.2.2.110-122

Abstract

The research aim to know the relationship of personal selling with customer loyalty at UD. Suksesindo Bengkulu and to know the relationship of service with customer loyalty at UD. Suksesindo Bengkulu. Method Analysis the used is correlation spearman rank and hypothesis test. From result of calculation of correlation of rank spearman between personal  selling with customer loyalty at UD Suksesindo Bengkulu known by value of rho count equal to 0,567 its meaning the relationship of personal selling with customer loyalty at UD Suksesindo Bengkulu is enought, because correlation value reside in  coefficient interval 0,400 - 0,599. From result of calculation of correlation of rank spearman between service with customer loyalty at UD Suksesindo Bengkulu known by value of rho count equal to 0,611 its meaning of the relationship service with customer loyalty at UD Suksesindo Bengkulu is strength, because correlation value reside in coefficient interval 0,600 - 0,799. Based on the hypothesis test, it is known that personal selling and service have a significant relationship with customer loyalty at UD. Suksesindo Bengkulu.
THE EFFECT OF CUSTOMER EXPERIENCE AND BRAND TRUST ON CUSTOMER LOYALTY ON ALLBAIK CHICKEN Hendri Antara; Siswanto Siswanto; Eska Prima Monique Damarsiwi
BIMA Journal (Business, Management, & Accounting Journal) Vol 1, No 2 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.1.2.115-125

Abstract

The purpose of this study was to determine the effect of customer experience and brand trust on customer loyalty at Allbaik Chicken Sawah Lebar, Bengkulu City. The sample in this study were 50 customers who  made purchases at Allbaik Chicken Sawah Lebar Kota Bengkulu. Data collection using a questionnaire and the method of analysis used is multiple linear regression, test of determination and hypothesis testing.The sample in this study were 50 customers who  made purchases at Allbaik Chicken Sawah Lebar Kota Bengkulu. Data collection using a questionnaire and the method of analysis used is multiple linear regression, test of determination and hypothesis testingThe sample in this study was 50 customers who made purchases at Allbaik Chicken Sawah Lebar Kota Bengkulu. Data collection using a questionnaire and the analysis method used is multiple linear regression, the test of determination, and hypothesis testing.The results of the t-test regression analysis of the customer experience brand trust variable have a partially significant effect on the customer loyalty variable of consumers at Allbaik Chicken Sawah Lebar, Bengkulu. The results of the F test at the 0.05 significance level explain that the variables of customer experience and brand trust have a significant simultaneous influence on consumer customer loyalty at Allbaik Chicken Sawah Lebar Kota Bengkulu.
OPTIMIZATION OF KOTO JAYA DAILY MARKET PRODUCTION IN MUKOMUKO Yoki Kurniawan; Rahmat Al Hidayat
BIMA Journal (Business, Management, & Accounting Journal) Vol 1, No 1 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.1.1.10-21

Abstract

This study aims to identify internal and external factors faced by the Koto Jaya Daily Market in Mukomuko, determine the optimization strategy of the market utilization. The data used in this study are primary data obtained from traders at the Koto Jaya Daily Market in Mukomuko in 2018 using a SWOT analysis tool.The results of the SWOT analysis can be concluded that internal factors in optimizing the utilization of the Koto Jaya Daily Market in Mukomuko are; 1) Strength Factors (land availability, location, supporting facilities, trader organizations, merchant composition, infrastructure, price information); 2) Weakness factors (rental prices, utilities, location access, market conditions, budget constraints, trader awareness), for external factors in optimizing the utilization of the Koto Jaya Daily Market in Mukomuko are; 1) Opportunity factors (population, community response, government support, technological development); 2) Threat factors (other market competitors, natural disasters, thuggery, government policies, economic crisis). The strategy that must be applied in this condition is the WT (Weaknesses-Threats) strategy, namely; 1) Implement a kiosk and booth rental price strategy; 2) Improve the quality and service quality of the Koto Jaya Mukomuko Market; 3) Optimizing existing facilities and infrastructure; 4) Maintain market security and comfort
Management level of using digital services Bank Syariah Indonesia (BSI) KCP ipuh Yesi Yulita; Mutiara Apriza; Silvi Wulandari; Desi Isnaini; Yosy Arisandy
BIMA Journal (Business, Management, & Accounting Journal) Vol 2, No 2 (2021)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.2.2.200-211

Abstract

PT Bank Syariah Indonesia (BSI)  Ipuh Branch Office having its address at Pulai Payung Village, Ipuh sub-district, Muko-muko district, Bengkulu province. In carrying out its activities, the Bank Syariah Indonesia (BSI)  Ipuh branch continues to innovate products and develop excellent service to customers to improve the company's professionalism. The purpose of this study is to find out the projected level of use of the idigital bank Syariah Indonesia (BSI)  iKcp iIPuh  service. The research method used is a qualitative field research with a descriptive research approach. Methods of collecting data by means of observation, interviews and documentation. Informants in this study were employees of Bank Syariah Indonesia (BSI)  Kcp Ipuh and Bank Syariah Indonesia (BSI) customers of Bank Syariah Indonesia (BSI)  Kcp Ipuh. The results of  this study can be concluded that the level of use of digital services at Bank Syariah Indonesia (BSI)  Kcp Ipuh has increased. This is because Bank Syariah Indonesia (BSI) services during the COVID-19 pandemic are demanded to be faster, easier, and more flexible. The rapid growth of the Internet is changing the way companies connect with their consumer icons, the Bank Syariah Indonesia (BSI) business is no exception. Using the idigital Bank Syariah Indonesia (BSI)  iKcp IPuh i has many advantages. i the ease of research results from the IBank Syariah Indonesia (BSI)  iKcp iIpuh i consumeni to give an opinion or respond that i: i(1) lack of understanding among the public about how to use the idigital banking application, i(2) i Ease of transacting using digital Bank Syariah Indonesia (BSI) without having to go to a bank, (3) ease of customers in using the application and fast in solving problelems in using  idigital iBank Syariah Indonesia (BSI). in determining the digital Bank Syariah Indonesia (BSI), namely: Can perform transactions, administrative procedures and implementation of itransfer to all customers so that they can know that the customer has no doubts in conducting IBank Syariah Indonesia (BSI)  transactions through idigital.
The Effect Of Electronic Commerce And Brand Awareness On Purchasing Decisions At Shopee Online Shopping Rohfik Adika; Subandrio Subandrio
BIMA Journal (Business, Management, & Accounting Journal) Vol 2, No 1 (2021)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.2.1.53-66

Abstract

The impact of the dynamics of business competition in the development of the world of information technology is getting more advanced and rapid from time to time so that purchases via virtual are increasing. The purposee off thiss study was to know the effect off electronic commercee and brand awareness on purchasing decision non Online shopee shopping (Case study on online shopping consumers of muhammadiyah university of bengkulu students).This research uses survey research method with quantitative data analysis. The population in this study were students of the University of Muhammadiyah Bengkulu who shop online at shopee with a total of 140 people, anddtheesample was taken usinggpurposiveesamplinggmethod. based on the resultssoffmultipleelinearr regression, it issobtained theeregressionnequationnY = 2.621 + 0.060 (X1) + 0.540 (X2).The resultssoffthe research and hypotheses show that electronic commerce (X1) is t-hitt-table (3.328 1.9774) and (sig α = 0.001 0.050), brand awareness (X2) is t-hitt-table (7,418 1.9774) and (sig α = 0.000 0.050)  simultaneously haveea significantteffectton purchasing decisions. Partially the two variables of electronic commerce and brand awareness have a significant effect on purchasing decisions.

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