Jurnal Studi Komunikasi
Vol. 5 No. 3 (2021)

The Influence of Digital Fitness Influencer on Parasocial Interaction and Fan Citizenship Behaviour with Systematic Literature Review Approach

Mubarak, Nu'man (Unknown)
Kusumawati, Andriani (Unknown)
Raharjo, Kusdi (Unknown)

Article Info

Publish Date
20 Nov 2021

Abstract

This article elucidate the concept of fan citizenship behaviour can be influenced by digital fitness influencers and parasocial interactions. This article uses a systematic literature review approach to clarify the concept fan citizenship behaviour by integrating source credibility theory and social exchange theory. The results provide 39 articles extend an overview of digital fitness influencers in holistic, how fitness influencers build relationships in a parasocial and resiprokal. Digital fitness influencers share content through photos, videos and interact with fan through comments or short messages, and fan form imaginary relationships called parasocial relationships. From the relationships, fan gratify their psychological necessity such as pleasurement, cultivate loyalty and commitment to digital fitness influencers.

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Journal Info
Jurnal Studi Komunikasi
Website

Abbrev

jsk

Publisher

Universitas Dr. Soetomo Surabaya

Subject

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), one of the journals published by Faculty of Communications Science Dr. Soetomo University, was established in January 2017. Jurnal Studi Komunikasi a double blind peer-reviewed journal, explores critical and constructive ...