Jurnal EMT KITA
Vol 5 No 1 (2021): JANUARY-JUNE 2021

Analisis Pengaruh Pengetahuan, Kepribadian, dan Reputasi Terhadap Keputusan Masyarakat Memilih Bank Syariah di Banda Aceh

Akmal Riza (Prodi Perbankan Syariah, FEBI, Universitas Islam Negeri (UIN) Ar-Raniry)
Lukman Hakim (Prodi Ilmu Ekonomi dan Pembangunan, FEB, Universitas Syiah Kuala)
Eliana Eliana (Prodi Akuntansi dan Manajemen, Sekolah Tinggi Ilmu Ekonomi Sabang)

Article Info

Publish Date
30 Jun 2021

Abstract

The study was conducted to determine the effect of knowledge, personality and reputation on people's decisions to choose Islamic banks. The research subjects were all people of Banda Aceh city in early 2020 as many as 270.321 people using the Slovin formula with cluster random sampling technique representing 9 sub districts total 100 respondents using Islamic banking services. The data analysis technique uses linear regression to answer the proposed hypothesis. The results show that all independent variables of knowledge, personality and reputation influence the variables related to the customers decision to choose Islamic bank in the city of Banda Aceh.

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Journal Info
Jurnal EMT KITA
Website

Abbrev

emt

Publisher

Lembaga Komunitas Informasi Teknologi Aceh

Subject

Economics, Econometrics & Finance

Description

The Jurnal Ekonomi Manajemen Teknologi (EMT) KITA is one of the scientific publications published by the KITA Institute. The purpose of this Journal is to support the theory and practice of development management in the dissemination of research findings in the field. This journal covers fields such ...