FOKUS: Jurnal Kajian Keislaman dan Kemasyarakatan
Vol 6, No 2 (2021)

Persepsi Ibu-Ibu Nasabah Terhadap Program Pembiayaan Paket Masa Depan Bank BTPN Syariah (Mobile Marketing Syariah) X Koto Tanah Datar

Yurri Trinanda (Universitas Andalas, Padang)
Damsar Damsar (Universitas Andalas, Padang)
Bob Alfiandi (Universitas Andalas, Padang)



Article Info

Publish Date
29 Nov 2021

Abstract

This study aims to determine the perceptions of women customer of the Bank BTPN Syariah MMS (Mobile Marketing Syariah) X Koto Tanah Datar Future Package financing program. The method used in this research is qualitative method. Data collection techniques: Observation, Interview and Documentation, Data Analysis: Miles Huberman. Bank BTPN Syariah unit MMS (Mobile Marketing Syariah) X Koto presents a future package financing program based on sharia principles which focuses its activities on providing business capital financing and aims to prosper underprivileged women in rural areas, especially (mothers) in X Koto Tanah Datar. The results showed that the implementation of the future package financing program for Bank BTPN Syariah MMS X Koto was not in accordance with sharia principles, the installment payment system was not affordable and the margin / profit received by the Bank was very high at 30% to 43%. This has resulted in poor perceptions from customer mothers of future package financing programs.

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Journal Info

Abbrev

JF

Publisher

Subject

Religion Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

Description

FOKUS: Jurnal Kajian Keislaman dan Kemasyarakatan is a scientific journal that is managed and published by the Research institutions and community service of Institut Agama Islam Negeri (IAIN) Curup, Bengkulu, Indonesia in peer review. This journal is dedicated to publishing scientific articles on ...