Cakrawala Management Business Journal
Vol 4 No 1 (2021): Cakrawala Management Business Journal

Pengaruh Kesadaran Kesehatan dan Perceived Barriers terhadap Attitude Toward Organic Food dan Dampaknya terhadap Minat Beli

Wenny Pebrianti (Universitas Tanjungpura)
Ilmira Rosalin (Universitas Tanjungpura)

Article Info

Publish Date
08 Nov 2021

Abstract

The purpose of this study is to examine and analyze the effect of health consciousness and perceived barriers in predicting attitude and purchase intention within the context of organic food. Non probability sampling technique is applied. Data were obtained from 120 respondents in Pontianak who are interested in buying organic vegetables. Data were analyzed with path analysis method by using SPSS 21.0 software programs. The results of this study indicate that the attitude toward organic food is significantly influenced by health consciousness and it is not significantly influenced by perceived barriers. Meanwhile, the purchase intention of organic vegetable is significantly influenced by attitude toward organic food and it is not significantly influenced by health consciousness and perceived barriers.

Copyrights © 2021




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Cakrawala Management Business Journal
Website

Abbrev

cmbj

Publisher

Universitas Papua

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The Journal of Cakrawala management business journal [CM-BJ] publishes papers on the Indonesian management and business for international academicians, practitioners, regulators, and public societies. The Cakrawala management business journal [CM-BJ] accepts empirical or conceptual papers with any ...