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All Journal Cakrawala Management Business Journal
Ilmira Rosalin
Universitas Tanjungpura
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kesadaran Kesehatan dan Perceived Barriers terhadap Attitude Toward Organic Food dan Dampaknya terhadap Minat Beli Wenny Pebrianti; Ilmira Rosalin
Cakrawala Management Business Journal Vol 4 No 1 (2021): Cakrawala Management Business Journal
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v4i1.131

Abstract

The purpose of this study is to examine and analyze the effect of health consciousness and perceived barriers in predicting attitude and purchase intention within the context of organic food. Non probability sampling technique is applied. Data were obtained from 120 respondents in Pontianak who are interested in buying organic vegetables. Data were analyzed with path analysis method by using SPSS 21.0 software programs. The results of this study indicate that the attitude toward organic food is significantly influenced by health consciousness and it is not significantly influenced by perceived barriers. Meanwhile, the purchase intention of organic vegetable is significantly influenced by attitude toward organic food and it is not significantly influenced by health consciousness and perceived barriers.
Co-Authors Wenny Pebrianti