Jurnal Ranah Publik Indonesia Kontemporer (Rapik)
Vol. 1 No. 2 (2021): Desember

Pengaruh Promosi di Media Sosial dan Electronic Word of Mouth Terhadap Keputusan Berkunjung pada Mahakam Lampion Garden Kota Samarinda

Nur Erika Novira Indah (Universitas Mulawarman)
Finna Fourqoniah (Universitas Mulawarman)
M. Fikry Aransyah (Universitas Mulawarman)

Article Info

Publish Date
27 Nov 2021

Abstract

This researcher aims to determine whether promotions on social media and electronic word of mouth have a significant effect on the decision to visit the Mahakam Lampion Garden in Samarinda city. The independent variable used in this study is the promotion of social media (X1) and electronic word of mouth (X2), and the dependent variable in this study is the visit decision (Y). This research is a descriptive study with a quantitative approach. The sampling technique used was purposive sampling using the slovin formula and obtained 100 respondents using multiple linear regression analysis techniques. Promotion variabel in social media and visiting electronic word of mouth have a positive and significant effect on decisions.

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Journal Info
Jurnal Ranah Publik Indonesia Kontemporer (Rapik)
Website

Abbrev

rapik

Publisher

Indonesian Journal Publisher

Subject

Social Sciences

Description

Jurnal Ranah Publik Indonesia Kontemporer (Rapik) is officially registered in the Centre for Data and Scientific Documentation (PDDI), Indonesia Institute of Science with ISSN Number 2808-0092 (online). This Journal is published biannually (July and December) by Indonesian Journal Publisher. RAPIK ...