Telaah Bisnis
Vol 22, No 2 (2021): Desember 2021

Apakah Akun Media Sosial Berbasis Konten Pariwisata Menciptakan Keinginan Wisatawan untuk Mengunjungi Destinasi Wisata?

Olivia Barcelona Nasution (Sekolah Tinggi Ilmu Ekonomi YKPN Yogyakarta)

Article Info

Publish Date
31 Dec 2021

Abstract

Online tourism marketing is one of the most effective marketing efforts to do nowadays, especially in digital era. This study aims to examine the effect of source credibility and content quality on tourists perceived image and the effect of perceived image on the intention to visit tourism destinations. The research model was tested using data from questionnaires distributed online (n = 263) and using Structural Equation Modeling analysis. All hypotheses in this study are accepted and source credibility has the most influence on tourists’ the perceived image.

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Journal Info
Telaah Bisnis
Website

Abbrev

tb

Publisher

Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Subject

Economics, Econometrics & Finance

Description

TELAAH BISNIS is a scientific journal published by Sekolah Tinggi Ilmu Manajemen (STIM) YKPN Yogyakarta, for the purpose of information media which examines issues relating to the management, accounting, business and the general ...