Jurnal IPTEK Bagi Masyarakat
Vol 1 No 1 (2021): Agustus 2021

Meningkatkan Kemampuan Desain Iklan Produk bagi Pengusaha Muslim Indonesia (IPEMI) Medan Menggunakan Aplikasi Berbasis Android

Aninda Muliani (Universitas Islam Negeri Sumatera Utara)
Triase Triase (Universitas Islam Negeri Sumatera Utara)
Adnan Buyung Nasution (Universitas Islam Negeri Sumatera Utara)
Samsudin Samsudin (Universitas Islam Negeri Sumatera Utara)
Suendri Suendri (Universitas Islam Negeri Sumatera Utara)

Article Info

Publish Date
31 Aug 2021

Abstract

The development of digital technology, especially digital multimedia, can change the way people do business. The development of social media and the sophistication of new applications offer endless opportunities for product marketing. Product marketing strategy is needed to increase competitiveness. One of the marketing strategies is attractive advertising media. This community service aims to improve the ability of home industry entrepreneurs who are members of the Medan IPEMI (Indonesian Islamic Entrepreneurs Association) organization to promote their products through advertising media. This activity teaches women entrepreneurs how to use the Kinemaster app to create product ads with visually appealing content. The resulting media is in the form of moving advertisements in short duration video formats.

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Journal Info
Jurnal IPTEK Bagi Masyarakat
Website

Abbrev

j-ibm

Publisher

Ali Institute of Research and Publication

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Mechanical Engineering Physics Public Health Social Sciences

Description

J-IbM: Jurnal IPTEK bagi Masyarakat, diterbitkan oleh Ali Institute of Research and Publication (AIRA). J-IbM menerbitkan artikel ilmiah berkaitan dengan pengabdian, praktik dan proses keterlibatan masyarakat. J-IbM adalah jurnal online peer-review yang didedikasikan untuk publikasi penelitian ...