JRMB (JURNAL RISET MANAJEMEN & BISNIS)
Vol 5, No 2 (2020): November

SELF CONGRUITY

Tengku Ahmad Helmi (Universitas Islam Sumatera Utara)
Sri Gustina Pane (Universitas Islam Sumatera Utara)
Ismail Nasution (Universitas Islam Sumatera Utara)
Tri Kartika Yudha (Universitas Islam Sumatera Utara)

Article Info

Publish Date
16 Dec 2020

Abstract

This study examines the framework of the basic research model for Self-Congruity formed based on the dimensions of Actual-Self Congruity, Ideal-Self Congruity, Social-Self Congruity, Ideal-Social Self Congruity, Avoidance Similarty and Consumption Status. The framework of the research model refers to self-theoy and social identity theory because this research model was studied to see how much influence self-congruity has on hedonistic users and utilitarian users.

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Journal Info
JRMB (JURNAL RISET MANAJEMEN & BISNIS)
Website

Abbrev

JRMB

Publisher

Universitas Islam Sumatera Utara

Subject

Economics, Econometrics & Finance Social Sciences

Description

JRMB (Jurnal Riset Manajemen & Bisnis) adalah forum diseminasi ilmu bisnis multi-disiplin yang bertujuan untuk menjembatani ilmu dan praktik manajemen dan kewirausahaan di Indonesia. JRMB (Jurnal Riset Manajemen & Bisnis) menerbitkan hasil-hasil penelitian yang berdampak tinggi terhadap teori dan ...