WIDYA MANAJEMEN
Vol 4 No 1 (2022): Widya Manajemen

Analisis Tingkat Kepuasan Masyarakat terhadap Penerapan Blue Sistem pada Pelayanan Pengujian Kendaraan Bermotor di Kota Denpasar

I Made Endra Lesmana Putra (Fakultas Ekonomi Bisnis dan Pariwisata Universitas Hindu Indonesia)
Gede Agus Dian Maha Yoga (Fakultas Ekonomi Bisnis dan Pariwisata Universitas Hindu Indonesia)



Article Info

Publish Date
01 Feb 2022

Abstract

This study was conducted with the aim of evaluating the level of public satisfaction with the implementation of the vehicle test book public service by obtaining Evidence of Passing the Electronic Test as a substitute for the vehicle test book at the motor vehicle testing, Denpasar City transportation service. There are two variables used, namely the level of conformity of service expectations and the level of conformity of service performance. The servqual dimension used to assess customer satisfaction consists of tangible (tangible), reliability (reliability), responsiveness (responsiveness), assurance (certainty), and empathy (empathy). The results showed the average satisfaction of tangible dimensions (86.86), reliability (81.62), responsiveness (85.94), assurance (82.17), and empathy (86.73). The comparison between the level of conformity of expectations with the suitability of performance is 84.66 points which can be interpreted as "appropriate". In general, it can be concluded that the community is satisfied with the conformity of expectations and performance of BLUE services applied at the motor vehicle testing of the Denpasar city transportation service.

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Journal Info

Abbrev

widyamanajemen

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Widya Manajemen merupakan jurnal di bawah naungan Program Studi Manajemen Fakultas Ekonomi Bisnis dan Pariwisata Universitas Hindu Indonesia Denpasar sebagai wadah informasi ilmiah bidang manajemen baik itu manajemen pemasaran, manajemen SDM, manajemen keuangan, manajemen operasional, manajemen ...