Enrichment : Journal of Management
Vol. 12 No. 1 (2021): November: Management Science

Customer Loyalty Research : The Cases of Existing E-Commerce Platforms

Dea Cyntika Usmed (Andalas University)
Syafrizal (Andalas University)
Alfitman (Andalas University)
Fera Yuliani (Independent Researcher)
Tedi Hidayat (Independent Researcher)

Article Info

Publish Date
25 Sep 2021

Abstract

Customer loyalty has become primary challenge to the existing e-commerce platforms in the competitive business environment. This research aims to determine the effects of several variables related elements to increasing customer loyalty in the digitalization, such as social media marketing, online customer experience, satisfaction, and positive word of mouth. We received 252 feedbacks, then the data were analyzed by assisting PLS 3.3 Software through the technique of SEM. We found there are fifth hypothesis in line with expectation, and two of them are rejected.

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Journal Info
Enrichment : Journal of Management
Website

Abbrev

enrichment

Publisher

Institute Of Computer Science

Subject

Economics, Econometrics & Finance

Description

The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers ...