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KONSEP PEMBELIAN KOMPULSIF: SEBUAH KETERPAKSAAN A - Alfitman; Basu Swastha Dharmmesta; Bayu Aji Aritejo
MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 2 (2021): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2021.v11i2.005

Until 2020, there is no consensus among researchers about the actual compulsive buying concept is. There are many different compulsive buying concepts in the scientific literature (Ridgway et al., 2008; Goldsmith et al., 2015). Consequently, it is difficult for marketers to implement it in marketing decision making. This study aims to clarify it by categorizing any existing compulsive buying concepts in scientific literature and offer one of which for the best explanation. Based on a literature study, we collected data from any scientific research in any discipline. By using bibliometric analysis, the concept of compulsive buying can categorize it into three categories: compulsive buying as a disease, as a bad habit or "a want" or consumer culture, and as a force. Among the compulsive buying categories, this study has offered the compulsive buying as a force to be the best concept for compulsive buying explanation. The idea can clarify the concept of compulsive buying to be better because it can differentiate compulsive buying from similar concepts such as addiction, impulsive buying, and obsessive-compulsive disorder.

KONSTRUK DISONANSI KOGNITIF DALAM PENELITIAN PERILAKU KONSUMEN: APAKAH POPULARITASNYA MEMANG SUDAH MEREDUP? Alfitman Alfitman
Ekonomi Bisnis Volume 22, No. 1, Mei 2017
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Malang

Abstract: This article explains whether the constructs of cognitive dissonance have dimmed or have not been used in consumer behavior research. This issue comes with the emergence of several studies that no longer include this construct in their research. Based on literature studies in the top journals of marketing, the findings suggest that cognitive dissonance constructs are still popular and widely used in marketing research. These findings are important for academic and practical development purposes, as these constructs are useful for supporting the implementation of marketing strategies especially for marketers who apply the concept of "one stop shopping." However, this study can not conclude that researchers who did not include this construct into their research model is mistaken. These findings can only show that they have wasted the opportunity to get one of the important information in consumer behavior that is about consumer discomfort at the stage after purchase. The tension in the discomfort can motivate the consumer to change his attitude or behavior. Regardless of the pro and contra's attitude about this construct, this phenomenon is useful to be examined in subsequent research. Keywords: Cognitive Dissonance, Satisfaction, Regret Abstrak: Artikel ini menjelaskan apakah konstruk disonansi kognitif sudah meredup atau belum penggunaannya dalam penelitian perilaku konsumen. Isu ini muncul seiring munculnya beberapa penelitian yang tidak lagi memasukkan konstruk ini dalam penelitian mereka. Berdasarkan studi literatur pada jurnal top bidang pemasaran, temuan menunjukkan bahwa konstruk disonansi kognitif masih populer dan digunakan secara luas dalam penelitian pemasaran. Temuan ini menjadi penting bagi tujuan pengembangan akademik dan praktis, karena konstruk ini berguna untuk mendukung implementasi strategi pemasaran terutama bagi pemasar yang menerapkan konsep “one stop shopping.” Meskipun begitu, studi ini tidak dapat mengambil kesimpulan bahwa peneliti yang tidak memasukkan konstruk ini ke dalam model penelitian mereka adalah keliru. Temuan ini hanya dapat menunjukkan bahwa mereka telah membuang kesempatan untuk mendapatkan salah satu informasi penting dalam keperilakuan konsumen yaitu tentang ketidaknyamanan konsumen pada tahapan setelah pembelian. Ketegangan yang ada dalam ketidaknyamanan tersebut dapat memotivasi konsumen untuk mengubah sikap atau perilakunya. Terlepas dari adanya sikap pro dan kontra mengenai konstruk ini, fenomena ini bermanfaat untuk diteliti pada penelitian selanjutnya. Kata Kunci: Disonasi Kognitif, Kepuasan, Penyesalan

Customer Loyalty Research : The Cases of Existing E-Commerce Platforms Dea Cyntika Usmed; Syafrizal; Alfitman; Fera Yuliani; Tedi Hidayat
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (839.187 KB)

Customer loyalty has become primary challenge to the existing e-commerce platforms in the competitive business environment. This research aims to determine the effects of several variables related elements to increasing customer loyalty in the digitalization, such as social media marketing, online customer experience, satisfaction, and positive word of mouth. We received 252 feedbacks, then the data were analyzed by assisting PLS 3.3 Software through the technique of SEM. We found there are fifth hypothesis in line with expectation, and two of them are rejected.

The Effect of using the Mobile Application of JKN Health Social Security Implementing Agency on JKN-KIS Participant Satisfaction in the City of Padang using the Unified Theory of Acceptance and use of Technology Model Debi Mersah Putra; Alfitman; Verinita
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

This study aims to determine the effect of the use of the JKN mobile application by the health social security administering agency on the satisfaction of JKN-KIS participants in the city of Padang using the unified theory of acceptance and use of technology model. This research is causality research, the method used is quantitative. The population that will be used is all JKN KIS participants in the city of Padang who have used the Mobile JKN application in April 2022 with a total of 101,676 people, the sample is 470 JKN KIS participants in the city of Padang who have used the Mobile JKN application. The sampling technique used in the form of non-probability sampling method with purposive sampling technique. The sample criteria are as follows: have become JKN participants, JKN participants in Padang City, already registered and using the JKN mobile application. Analysis of this research data using Structural Equation Modeling - Partial Least Square (SEM-PLS). The conclusions in this study are as follows: performance expectancy has a significant influence on the use behavior of mobile JKN, eﬀort expectancy does not have a significant influence on use behavior of mobile JKN, social influence has a significant influence on use behavior of mobile JKN, facilitating conditions do not have a significant influence on use behavior mobile JKN, hedonic motivation has a significant influence on the use behavior of mobile JKN, perceived value has no significant effect on use behavior of mobile JKN, habit has no significant effect on use behavior of mobile JKN, use behavior of mobile JKN has a significant influence on user satisfaction.

The relationship of social media marketing, brand awareness and purchase decisions on somethinc products in padang city Muthiah Dwi Utami; Ratni Prima Lita; Alfitman
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1217

This study aims to determine the relationship between social media marketing, brand awareness and purchasing decisions for somethinc products in the city of Padang, the population in this study was 150 with a sample of 150 respondents. Data obtained by conducting a questionnaire, then processed and tested using SmartPLS. From the research conducted, it is known that based on the results of hypothesis testing, it is known that directly social media marketing has a significant effect on brand awareness and social media marketing and brand awareness has a significant effect on purchasing decisions. And indirectly brand awareness has a role between social media marketing and purchasing decisions.

Pengaruh Kualitas Produk, Harga dan E-WOM pada Keputusan Pembelian Konsumen pasca Pandemi Covid-19 dengan Kepercayaan sebagai Variabel Mediasi Rahmat Fajri Ramadhan; Alfitman; Eri Besra
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.597

This study aims to see the effectproduct quality, price and e-wom on consumer purchasing decisions after the Covid-19 pandemic with trust as a mediating variable for Solo meatball consumers in the city of Padang. The population is all consumers of Solo meatballs in the city of Padang. Sampling by purposive sampling method.The sample criteria is that the respondent has visited, bought and eaten at least once at Bakso Solo stalls in Padang City. The number of samples in the study was 270 respondents. Test the hypothesis using statistical analysis using Smart PLS.3.3. The results of the study show that product quality, price and e-WOM have a positive and significant effect on purchasing decisions. product quality, price and e-wom have a significant positive effect on trust. Trust influences purchasing decisions. And trust can be a mediating variable between product quality, price and e-WOM on purchasing decisions in a significantly positive way.

Pengaruh Kualitas Produk, Harga dan E-WOM pada Keputusan Pembelian Konsumen pasca Pandemi Covid-19 dengan Kepercayaan sebagai Variabel Mediasi Rahmat Fajri Ramadhan; Alfitman; Eri Besra
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.597

This study aims to see the effectproduct quality, price and e-wom on consumer purchasing decisions after the Covid-19 pandemic with trust as a mediating variable for Solo meatball consumers in the city of Padang. The population is all consumers of Solo meatballs in the city of Padang. Sampling by purposive sampling method.The sample criteria is that the respondent has visited, bought and eaten at least once at Bakso Solo stalls in Padang City. The number of samples in the study was 270 respondents. Test the hypothesis using statistical analysis using Smart PLS.3.3. The results of the study show that product quality, price and e-WOM have a positive and significant effect on purchasing decisions. product quality, price and e-wom have a significant positive effect on trust. Trust influences purchasing decisions. And trust can be a mediating variable between product quality, price and e-WOM on purchasing decisions in a significantly positive way.

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