JABE (Journal of Applied Business and Economic)
Vol 8, No 1 (2021): JABE (Journal of Applied Business and Economic)

BRAND AWARENESS AND PERCEIVED QUALITY POS EXPRESS PT POS INDONESIA

Senny Handayani Suarsa (Politeknik Pos Indonesia)
Ferdinan Nainggolan (Politeknik Pos Indonesia)
Prety Diawati (Politeknik Pos Indonesia)

Article Info

Publish Date
27 Dec 2021

Abstract

The brand is an essential consideration in purchasing and the quality of the product or service. For this reason, the brand strategy and product quality are applied by PT. Pos Indonesia Lumban Julu Medan Branch to attract consumers. This study aimed to determine the effect of brand awareness and perceived quality on purchasing decisions for Pos Express package delivery services. Data were collected by survey method to 315 respondents through convenience sampling technique. As a result, there is no significant effect between brand awareness on purchasing decisions, but it significantly affects perceived quality.

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Journal Info
JABE (Journal of Applied Business and Economic)
Website

Abbrev

JABE

Publisher

Universitas Indraprasta PGRI

Subject

Description

JABE (Journal of Applied Business and Economic) is a journal published by Universitas Indraprasta PGRI, issued four times in one year. JABE (Journal of Applied Business and Economic) is a scientific publication in the form of conceptual paper and field research related to business and economic ...